Is the headline a bit over the top? Well, maybe. Perhaps it should be 'Superchefs help save the planet and make heaps of money'. This is how ...

If you run a catering business, you have a unique chance to do more than most people to tackle global warming and make our world fairer - as well as adding income to your operation.

It is widely acknowledged that a vegan or vegetarian diet is the most significant action the average person can take to help reduce greenhouse gases. And it is generally observable that there are a lot of veg*ns and not very many outlets catering imaginatively for them.

Your business, unless it is veg*n, will be selling an assortment of dishes - suppose you introduce some imaginative and profitable veg*n dishes to attract the wider business ... not just the veg*ns but good enough to make them regular sellers to anyone.

As a business, you are going to pick up more money because you will be using imagination instead of expensive ingredients. And because you will get not only individual veg*ns but also groups who want to eat somewhere that everyone in the party can enjoy.

So, the piles are money are there. But what about Superchef saving the planet? It works this way ...

The biggest single thing the average person can do to combat global warming is switch to a veg*n diet. It's pretty good for animals, too.

If you are selling veg*an meals, as part of your wider menu, you are helping to reduce the demand on the planet - over time, your profitable and attractive efforts will add up to a significant greening of your business and help the fight against global warming.

And if you add that to your other efforts, like saving on power and recycling where possible, it really does make a satisfying and impressive achievement.